Rogo
Built for elite financial institutions
Rogo set out to redefine financial research, using AI reasoning and client data to make analysts’ day-to-day work faster and more accurate. Their product was already sophisticated and proving itself with early customers, but they had no public presence. To win investors, attract talent and engage the world’s most discerning institutions, Rogo needed to launch with a brand and digital experience that matched the calibre of their product and vision. We worked closely with Rogo’s founders and early team to shape their position from the ground up. Side by side, we defined a clear narrative, designed an identity that signalled maturity and built a connected system across brand, website and product.
Built for Wall Street. Powered by AI.
At Rogo, the mission was to create more than just an AI bot — it was to build every firm’s most reliable, efficient teammate, expanding collective capacity and making financial work faster and more effective. From a creative perspective, the challenge was to translate this intelligence and ambition into a visual and interactive language that felt both sophisticated and human. The design and motion system gives Rogo a clear, repeatable way to express its value to bankers, investors, and finance leaders — balancing technical precision with brand warmth. The result is a brand and digital experience that mirrors Rogo’s own capabilities: fast, focused, and deeply intelligent.
Credibility from Day One
Rogo needed to emerge from stealth as a credible peer to established financial platforms. We created a brand system calibrated to institutional standards — precise typography, disciplined colour and motion, and a confident, analytical tone of voice. Every detail was designed to signal maturity and trust, positioning Rogo as ready to serve the world’s leading financial institutions.
Clarity for Complex AI
Rogo’s platform brought together financial reasoning models, workflow automation, analyst tools, and secure data access. While each capability held strong individual value, together they risked feeling fragmented. We defined clear product pillars that reframed this complexity around institutional outcomes — faster analysis, transparent sourcing, and compliant data use. This structure gave Rogo a consistent, repeatable way to communicate its value to bankers, investors, and finance leaders.
A Frame for Every Surface
Rogo was introducing a complex product that needed to feel coherent across every surface — from the website to the platform interface and the analyst’s outputs. We created a unifying design device called the Frame, serving as both a storytelling element and a UI structure. Applied consistently across brand, website, and product, it guided focus, organised information, and gave Rogo the coherence of a single, integrated platform.
From Stealth to Spotlight
Rogo’s first public presence needed to do more than a typical startup site — it had to convince investors, attract top talent, and earn the trust of leading financial institutions. We designed the site to project maturity and control while making the product feel tangible and proven through real customer use. The result was a confident launch presence that showed Rogo already delivering measurable impact in analysts’ daily work.
Built to Scale
Rogo’s trajectory demanded a brand that could evolve without losing its integrity. As the story, product, and audience continue to grow, the identity is designed to scale — flexible enough to adapt, yet consistent enough to stay recognisable. These foundations ensure Rogo’s brand will remain cohesive and credible as it expands its platform, enters new markets, and refines its proposition.
Launching with Confidence
Special thanks to Gabriel Stengel, Henry Bartis, and the entire Rogo team for their trust and creative partnership. Together, we built a cohesive, confident brand that reflects Rogo’s intelligence and ambition. Since launch, Rogo has earned recognition as one of the most exciting new AI companies — backed by leading investors and featured in major global media.